Social media platform verification on sites such as Instagram, Facebook, Twitter (now X), TikTok, and LinkedIn is a seal of legitimacy. It guarantees users that the account is owned by an authentic person, brand, or business. The following guide breaks down the procedures, requirements, and advice on how to acquire the highly prized verification badge.

Why is Verification Necessary?

• Credibility: It creates confidence among followers.
• Visibility: Verified accounts rank higher in search results.
• Protection: Prevents impersonation and fraud.
• Professional Development: Builds authority and attracts collaborations.
• General Steps to Get Verified

Step 1: Meet Platform Requirements

Each platform has established requirements for verification. In most cases, they require:

• Authenticity: Your account must be that of a real person, brand, or organization.
• Completeness: Ensure your profile is completed with a bio, profile picture, and activity.
• Notability: Demonstrate that you or your brand are recognizable and searched frequently.

Step 2: Request Verification

Access the platform account settings and locate the verification link. You are required to provide:

• Official identification (govt. ID, business registration, etc.).
• Supporting documents (stories, press releases, or coverage of you or your brand).

Step 3: Be Active and Engaged

Regular posting and engagement with followers increase your chances of being verified.

Platform-Specific Tips

Instagram

• Use a professional profile image and simple username.
• Make your profile public and contain no “add me” links to other sites.
• Post consistently and maintain a unique brand voice.
• Gain media attention to establish your public recognizability.

Facebook

• Build a complete profile on your business or personal page.
• Focus on creating an authentic following by sharing worthwhile content.
• Show government-issued identification and valid reason for verification.

Twitter (X)

• Create an account reflecting your real identity or business.
• Provide documents and evidence of public influence (e.g., interviews in popular media).
• Participate in active trends and maintain professionalism.

TikTok

• Post high-quality, captivating clips on a regular basis.
• Develop a wide number of followers and regular interaction.
• Appear in strong publications to obtain proof of notability.

LinkedIn

• Use your real name and professional photo.
• Fill your profile with full employment history and achievements.
• Actively post and engage with content that is relevant to your field.

Common Mistakes to Avoid

• Posting partial or incorrect information.
• Buying fake followers or engagement.
• Violating platform policies (e.g., posting objectionable material).
• Forgetting about your account activity or brand consistency.

Final Tips

• Focus on building a strong online presence through authentic interactions and quality content.
• Leverage press coverage, collaborations, or sponsorships to boost your notability.
• Be patient, as verification options might take time.